Oh my f'ing god. Is this for real? I guess it had to happen sooner or later; check out this inflatable (like a car air bag!) bicycle helmet.
Behold the 'before' shot.
And the 'after' shot.
Nice. Now go see it in action: http://www.hovding.com/en/film/
All I gotta say is good thing I only fall down once per ride.
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